Social Media for Business Success

Follow this easy guide to increase your business’s visibility, online presence and sales potential.

 

Your business deserves all the success in the world! That’s why it crucial to check off the following steps when using SM to promote.

1. Ensure that the back end of the business is functioning at a maximum and that the essential trademarks are in place.
Buy your domain name and ensure that it is not already in use elsewhere.

2. Understand what users what to be offered and what delights them.
Take time to  look at some of their posts and do some research into what can provide them with more value.

3. No rules! Have fun on SM and make sure that you are not pushy with sales posts.
Users want to view you as a friend, not as a business. Experimenting with your brand image and persona is cruical on SM.

Users want exciting and new content that stimulates their emotions.

4. Encourage all employees to interact with the business page.
As long as the page has an administrator that understands the fundamentals of SM and digital marketing, the page will generate quality content that users will reply to.

5. Make certain that your brand/offering is aligned with customer expectations.
Use your SM pages to add real customer value to users. Post fun, exciting, colourful content that includes giveaways, competitions and asks questions of users.

6. Mistakes can happen! Just like in the real world, problems can arise.
To minimise the chances of this happening, ensure that the administrator is adept in handling customer complaints and querries.

 

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See the the post below of a good example of how to keep the mood light on SM…